Walmart Hypes One Hour of Discounts on Thanksgiving (See the Newest Ads on TV)
Plus, the Five Most Engaging Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart continues its onslaught of holiday ads with a spot featuring Anthony Anderson and Melissa Joan Hart pushing its one-hour discounts on Thanksgiving; PetSmart hypes Black Friday with black cats, fish and guinea pigs; and T-Mobile unleashes snowboarding Santas and snowballs as it pledges to knock out your gift list.