Walmart's 'Checkout Promise': More Open Lanes This Holiday

Watch the Newest Ads on TV; Plus, the Five Most Engaging Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lexus airs a "Transformers"-esque ad to plug its holiday sales event, while Foot Locker enlists Chicago Bulls point guard Derrick Rose and San Antonio Spurs power forward Tim Duncan to promote its "Week of Greatness," in a new spot that's also one of today's Most Engaging ads. Walmart also has another spot featuring Anthony Anderson and Melissa Joan Hart in the Holiday Hub, pushing the retailer's "checkout promise" to open more lanes than ever this holiday season.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Foot Locker: Excited Foot Locker: Excited
Network: ESPN
Show: NBA Basketball
Primetime Airing: Nov. 19, 9:22 pm ET
FIAT: Italy USA FIAT: Italy USA
Network: FXX
Show: The Dictator
Primetime Airing: Nov. 19, 9:35 pm ET
Lexus: Magic Box Lexus: Magic Box
Network: FOX
Show: Q13 FOX News at 10
Primetime Airing: Nov. 19, 10:12 pm ET
Walmart: Holiday Traffic Walmart: Holiday Traffic
Network: Animal Planet
Show: River Monsters
Primetime Airing: Nov. 19, 9:52 pm ET
Amazon Kindle: All-You-Can-Eat Binge-Watching Buffet Amazon Kindle: All-You-Can-Eat Binge-Watching Buffet
Network: ABC
Show: Nashville
Primetime Airing: Nov. 19, 10:09 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Electronic Arts (EA): The Breach Electronic Arts (EA): The Breach
Online Views: 4,294,746
Social Actions: 28,110
SpotShare: 2.46%
PlayStation: Friendly Competition PlayStation: Friendly Competition
Online Views: 2,165,444
Social Actions: 6,480
SpotShare: 1.05%
Kmart: Jingle Bellies Kmart: Jingle Bellies
Online Views: 659,905
Social Actions: 19,614
SpotShare: 0.76%
Foot Locker: Excited Foot Locker: Excited
Online Views: 1,436,747
Social Actions: 3,996
SpotShare: 0.69%
Beats Audio: Ain't No Game Beats Audio: Ain't No Game
Online Views: 1,140,023
Social Actions: 1,337
SpotShare: 0.51%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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