After three years as Warner Bros. Pictures' theatrical marketing chief, Brad Ball will move to a new position, as executive vice president of domestic corporate marketing for Warner Bros. Mr. Ball will be in charge of cross-platform marketing initiatives at Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation and Warner Bros. Consumer Products. Mr. Ball will also participate in all AOL Time Warner cross-marketing efforts.
Mr. Ball had been president of domestic marketing for Warner Bros. Pictures, running the day-to-day marketing of the studio's theatrical releases. In his new position, Mr. Ball will assume some of the duties left by the announced retirement of Sandy Reisenbach, executive vice president of marketing and planning.
Taking Mr. Ball's position is Dawn Taubin, currently president of domestic marketing for Warner Bros. Pictures. For the last three years, Ms. Taubin, who has been with the studio since 1989, had been executive vice president of marketing.
Mr. Ball and Ms. Taubin will report to Alan Horn, president and chief operating office of Warner Bros.
Slipping market share
According to Taylor Nelson Sofres' CMR, Warner Bros. slipped to a 12% market share against a 14.3% market share the year before. According to ACNielsen EDI, Warner pulled in $891 million in U.S. box office receipts in 2000, ranked third among other studios.