Watch a Dark New Ad from Beats, Starring an Angry Ed Sheeran
Plus, More Fresh TV Commercials From KFC, Nexium, Visit Brasil and Verizon
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Beats Electronics -- the headphone maker and streaming-music service that Apple agreed on Wednesday to acquire for $3 billion -- promotes its new, lightweight Solo2 model, which starts arriving in stores this weekend. The spot stars Brit singer-songwriter Ed Sheeran ("The A Team," "Lego House"), who's also promoting a new product -- his next album, "x," out on June 23 -- and, more immediately, his new single, "Don't," which he's shown working on in a hotel room using (of course) a MacBook Pro. Solo2 headphones are "tuned for emotion," and "Don't" is about cheating. "The story in 'Don't' is 100 percent true," the English singer-songwriter told Billboard last month. "I could have gotten nastier -- there was more shit that I didn't put in." A minute-long version of this commercial was also released yesterday on YouTube and, as of this writing, already has 956,694 views.