Watch a Dark New Ad from Beats, Starring an Angry Ed Sheeran

Plus, More Fresh TV Commercials From KFC, Nexium, Visit Brasil and Verizon

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Beats Electronics -- the headphone maker and streaming-music service that Apple agreed on Wednesday to acquire for $3 billion -- promotes its new, lightweight Solo2 model, which starts arriving in stores this weekend. The spot stars Brit singer-songwriter Ed Sheeran ("The A Team," "Lego House"), who's also promoting a new product -- his next album, "x," out on June 23 -- and, more immediately, his new single, "Don't," which he's shown working on in a hotel room using (of course) a MacBook Pro. Solo2 headphones are "tuned for emotion," and "Don't" is about cheating. "The story in 'Don't' is 100 percent true," the English singer-songwriter told Billboard last month. "I could have gotten nastier -- there was more shit that I didn't put in." A minute-long version of this commercial was also released yesterday on YouTube and, as of this writing, already has 956,694 views.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Beats Audio: New Beats Solo 2 Beats Audio: New Beats Solo 2
Network: CW
Show: The Vampire Diaries
Primetime Airing: May. 29, 8:32 pm EST
KFC: Dip 'Ems Combo KFC: Dip 'Ems Combo
Network: FOX
Show: Gang Related
Primetime Airing: May. 29, 9:33 pm EST
Visit Brasil: Where the Mountain Meets the Sea Visit Brasil: Where the Mountain Meets the Sea
Network: TBS
Show: Family Guy
Primetime Airing: May. 29, 8:09 pm EST
Verizon: Father's Day Promo: Samsung S5 Verizon: Father's Day Promo: Samsung S5
Network: CBS
Show: The Big Bang Theory
Primetime Airing: May. 29, 8:15 pm EST
Nexium: Level Protection Nexium: Level Protection
Network: TBS
Show: The Big Bang Theory
Primetime Airing: May. 29, 9:25 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Qatar Airways: FC Barcelona Qatar Airways: FC Barcelona
Online Views: 3,122,813
Social Actions: 183,391
SpotShare: 6.06%
ESPN: 2014 FIFA World Cup Brazil ESPN: 2014 FIFA World Cup Brazil
Online Views: 459,558
Social Actions: 29,895
SpotShare: 0.97%
Google Play: Play Your Heart Out Logo Commercial Google Play: Play Your Heart Out Logo Commercial
Online Views: 1,634,744
Social Actions: 553
SpotShare: 0.59%
Apple: Chérie King Apple: Chérie King
Online Views: 498,455
Social Actions: 13,502
SpotShare: 0.54%
Apple: Conductor Apple: Conductor
Online Views: 306,073
Social Actions: 11,075
SpotShare: 0.41%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

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