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Washington Nationals Outfielder Bryce Harper Comes Out Swinging for Gatorade
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Washington Nationals outfielder Bryce Harper comes out swinging for Gatorade, to a Guns N' Roses soundtrack; Bud Light serves up its newest malted-beverage flavor, the Raz-Ber-Rita ("margarita with a twist"); and longtime Subway pitchman Ryan Howard, the Philadelphia Phillies first baseman, also comes out swinging -- with, uh, poetry.