Stephen Colbert kicked off his first week as the new host of CBS's "Late Show" by doing an elaborate (real) plug for Sabra hummus -- and he closed out the week by (fake) endorsing a beverage brand called Yesterday's Coffee. In a pre-taped "Saturday Night Live"-style commercial spoof that appeared on Friday night's show, he and co-star Laura Linney initially exhibit the kind of vigorous marital bliss typical of the coffee-commercial genre. But things quickly get, well, complicated as the exact nature of the product being pitched becomes clear, causing the happy couple to question their morning routine, their marriage and even life itself. (The spot starts at 0:57 following Colbert's introduction.)
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.