Why not see who's advertising around the advertising coverage while you're at it?
Watch Fresh TV Ads from Ford, Lincoln, Outback Steakhouse and More
Spoiler: Marketers Are Totally Excited That It's Summer
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, everyone's celebrating summer -- Outback Steakhouse with its new Summer Steak & Crab special, Dave and Buster's with its Summer of Games (for people who like a little Transformers or Deadstorm Pirates arcade action thrown in with their dinner), Lincoln with its Summer Invitation sale and Ford with a summer sale in a spot that mimics a summer blockbuster.