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New TV Ads: Grumpy Cat for Cheerios, Annoying Kenny Rogers for Geico

Plus, Terrance Knighton Has Been on a Treadmill Before, Thank You Very Much

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Oikos pitchman John Stamos subjects himself to the female gaze in the workplace, while Kenny Rogers, in a new Geico spot, shows exactly why you don't want to play cards with him. And Honey Nut Cheerios reveals what web sensation/meme Grumpy Cat looks like when she's smiling.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Target: Coolest-Mom-Ever Target: Coolest-Mom-Ever
Network: Food Network
Show: Diners, Drive-Ins and Dives
Primetime Airing: Jun. 30, 9:09 pm EST
Oikos: Perfect Snack Oikos: Perfect Snack
Network: ION
Show: Criminal Minds
Primetime Airing: Jun. 30, 8:36 pm EST
GEICO: Kenny Rogers: Did You Know GEICO: Kenny Rogers: Did You Know
Network: A&E
Show: Criminal Minds
Primetime Airing: Jun. 30, 9:19 pm EST
Cheerios: Buzz Meets Grumpy Cat Cheerios: Buzz Meets Grumpy Cat
Network: CMT
Show: Flicka
Primetime Airing: Jun. 30, 8:28 pm EST
Bridgestone: Treadmill Bridgestone: Treadmill
Network: Discovery
Show: I (Almost) Got Away With It
Airing Date: Jun. 30, 9:53 am EST
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 4,385,838
Social Actions: 56,718
SpotShare: 6.98%
Nike: The Last Game Nike: The Last Game
Online Views: 5,053,115
Social Actions: 37,792
SpotShare: 5.82%
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 3,681,158
Social Actions: 26,547
SpotShare: 4.16%
Pantene: Not Sorry Pantene: Not Sorry
Online Views: 1,360,169
Social Actions: 25,756
SpotShare: 2.82%
VISA: FIFA World Cup: United in Rivalry VISA: FIFA World Cup: United in Rivalry
Online Views: 1,943,722
Social Actions: 8,505
SpotShare: 1.75%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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