Love Is In The Air, Even If You Are a Rodent. It's Last Night's Ads

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, AT&T continues to advertise its tie-in promotion of unlimited data for DirecTV subscribers; Sea Cuisine shows that seafood can be an option for wannabe chefs without much experience; and Zurich Insurance shows that the love for golf can be greater than for a wife's cooking.

Speaking of couples, Valentine's Day is coming soon as online jewelry retailer Jared's reminded us last night. Farmers Insurance picks up on the romantic mood with an ad that it shows it covers anything, even wedding proposals from romantic rodents.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Farmers Insurance: Hall of Claims: Romantic Rodent: Rickie Fowler Farmers Insurance: Hall of Claims: Romantic Rodent: Rickie Fowler
Network: Golf
Show: Golf
Primetime Airing: Jan. 28, 10:19 pm ET
AT&T: The Sign AT&T: The Sign
Network: FOX
Show: American Idol
Primetime Airing: Jan. 28, 8:26 pm ET
Sea Cuisine: Chef It Up Sea Cuisine: Chef It Up
Network: Food Network
Show: Chopped
Primetime Airing: Jan. 28, 8:41 pm ET
Zurich Insurance Group: Golf Love Test: Wife's Cooking: Jamie Donaldson Zurich Insurance Group: Golf Love Test: Wife's Cooking: Jamie Donaldson
Network: Golf
Show: Golf
Primetime Airing: Jan. 28, 8:30 pm ET
Jared: Your Heart in Her Hands Jared: Your Heart in Her Hands
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jan. 28, 9:28 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Axe: Find Your Magic Axe: Find Your Magic
Online Views: 3,232,807
Social Actions: 4,819
SpotShare: 1.25%
Hulu: 11.22.63 Hulu: 11.22.63
Online Views: 808,895
Social Actions: 9,488
SpotShare: 0.64%
King.com: Candy Crush Jelly Saga: Meet the Real Jelly Queen! King.com: Candy Crush Jelly Saga: Meet the Real Jelly Queen!
Online Views: 1,285,881
Social Actions: 4,743
SpotShare: 0.62%
Bud Light: The Bud Light Party Is Coming Bud Light: The Bud Light Party Is Coming
Online Views: 998,001
Social Actions: 4,421
SpotShare: 0.50%
Beats Audio: Cam Newton and 2 Chainz Beats Audio: Cam Newton and 2 Chainz
Online Views: 132,990
Social Actions: 10,147
SpotShare: 0.45%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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