Love Is In The Air, Even If You Are a Rodent. It's Last Night's Ads
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, AT&T continues to advertise its tie-in promotion of unlimited data for DirecTV subscribers; Sea Cuisine shows that seafood can be an option for wannabe chefs without much experience; and Zurich Insurance shows that the love for golf can be greater than for a wife's cooking.
Speaking of couples, Valentine's Day is coming soon as online jewelry retailer Jared's reminded us last night. Farmers Insurance picks up on the romantic mood with an ad that it shows it covers anything, even wedding proposals from romantic rodents.