Jason Day Gets Into the Swing of Things With Adidas Golf and TaylorMade Clubs
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Macy's announces its semi-annual clearance sale, Hyundai highlights safety and weather features of the new Genesis, and Christopher Walken narrates the new Kia Optima spot.
Golf season starts this week with the Hyundai Tournament of Champions, ushering in two spots from TaylorMade clubs and Adidas featuring Jason Day, the current golf MVP.