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Watch the Newest Ads on TV From Kodak (Yes, Kodak), Netflix and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Kodak (yes, Kodak) serves up a delightfully weird commercial featuring a kid who doesn't seem to know what to do with himself at a party; the ad promotes The Kodak Moments Project. Netflix serves up a dramatic promo for its original film "Bright," starring Will Smith. And Angry Orchard offers a "cider lesson" about "angry apples."

Today's TV Ad Highlights

Data provided by iSpot.tv
Bright: Official Trailer 2
Premiered on: 2017 World Series, FOX
Netflix data for the last 30 days
Impressions: 324,151,375 (<1% of industry)
Est. TV Spend: $6,760,411 (5% of industry)
Attention Score: 92.81
Attention Index: 119 (19% fewer interruptions than avg.)
Call of Duty: WWII: A Mighty Endeavor
Premiered on: SportsCenter, ESPN2
PlayStation data for the last 30 days
Impressions: 974,302,084 (25% of industry)
Est. TV Spend: $28,310,496 (35% of industry)
Attention Score: 91.71
Attention Index: 121 (21% fewer interruptions than avg.)
Be a Hero and Trick-or-Treat for UNICEF
Premiered on: Supernatural, TNT
UNICEF data for the last 30 days
Impressions: 19,210,978 (34% of industry)
Est. TV Spend: $568,153 (32% of industry)
Attention Score: 88.70
Attention Index: 102 (2% fewer interruptions than avg.)
Angry Apples
Premiered on: NFL Fantasy Live, NFL Network
Angry Orchard data for the last 30 days
Impressions: 14,099,521 (<1% of industry)
Est. TV Spend: $329,786 (<1% of industry)
Attention Score: 95.45
Attention Index: 153 (53% fewer interruptions than avg.)
Up All Night Moments
Premiered on: Teen Witch, Freeform
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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