Guinness Encourages Drinkers to 'Respect the Beer' in St. Patty's Day-Themed Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, online menswear retailer Five Four Club introduces its latest collection; GMC promotes a sale for the Canyon Crew Cab SLE truck; while Kia proves with the use of jelly beans that the Soul has more internal space than the Honda Fit.

Gillette presents a man who tends to his tattoos by shaving his body; and Guinness' new spot features brewers talking about St. Patrick's Day and advising drinkers to take it slow during the Irish holiday.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: Jelly Beans Kia: Jelly Beans
Network: NBC
Show: NBC Nightly News With Lester Holt
Airing Date: Mar. 1, 6:19 pm ET
Guinness: St. Patrick's Day: Respect the Beer Guinness: St. Patrick's Day: Respect the Beer
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Mar. 1, 10:25 pm ET
Gillette: Tattoos: A Body of Work Gillette: Tattoos: A Body of Work
Network: Spike
Show: Ink Master
Primetime Airing: Mar. 1, 9:17 pm ET
GMC: Pro Grade Event: What Precision Sounds Like GMC: Pro Grade Event: What Precision Sounds Like
Network: CBS
Show: NCIS: New Orleans
Primetime Airing: Mar. 1, 9:58 pm ET
Five Four Club: A Moment in Time Five Four Club: A Moment in Time
Network: Independent Film (IFC)
Show: Portlandia
Airing Date: Mar. 1, 3:54 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
AT&T: Siri AT&T: Siri
Online Views: 3,980
Social Actions: 53,969
SpotShare: 2.34%
Android: Rock, Paper, Scissors Android: Rock, Paper, Scissors
Online Views: 788,799
Social Actions: 32,401
SpotShare: 1.64%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 2,615,766
Social Actions: 14,101
SpotShare: 1.41%
Netflix: House of Cards: Season Four Netflix: House of Cards: Season Four
Online Views: 685,198
Social Actions: 25,534
SpotShare: 1.31%
H&M: Modern Essentials Selected by David Beckham: Spring 2016 H&M: Modern Essentials Selected by David Beckham: Spring 2016
Online Views: 2,250,688
Social Actions: 9,456
SpotShare: 1.09%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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