Guinness Encourages Drinkers to 'Respect the Beer' in St. Patty's Day-Themed Spot
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, online menswear retailer Five Four Club introduces its latest collection; GMC promotes a sale for the Canyon Crew Cab SLE truck; while Kia proves with the use of jelly beans that the Soul has more internal space than the Honda Fit.
Gillette presents a man who tends to his tattoos by shaving his body; and Guinness' new spot features brewers talking about St. Patrick's Day and advising drinkers to take it slow during the Irish holiday.