Foot Locker Shows Steph Curry How Ridiculous NBA Pro Talk Can Sound
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, GMC urges car buyers to do Black Friday in a more civilized way, by taking the brand's sale. Meanwhile, Metro PCS advertises its "buy one smartphone, get one free" with a set of twins. Subaru and HP bring on the emotion with their two spots, with the car maker pledging a donation to charities to each car sold or leased, and HP showing a husband encouraging his wife on a new work challenge by leaving a trail of photographs on her way to the office.
Finally, Foot Locker has Golden State Warriors MVP Stephen Curry saluting a group of boys on the court court. The kids respond with rhetoric akin to the kind we hear from the pros after a win or loss, to which a surprised Curry asks: "Us pros don't sound like that after a game, do we?" One of the boys returns a pitch-perfect response.