Last Night's Ads: Subway Recreates Star Wars' Cantina Scene
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dr. Pepper playfully reminds you of the war zone that football stadiums become during college playoffs, and Katy Perry is the fairy host for H&M's holiday push, which mirrors a music video (and it works, just watch it). KFC also taps into the holiday spirit with a Colonel Sanders that gets stuck in a chimney, while UPS suggests gifts need the carrier's expertise to ensure they're delivered safely. Finally, Subway recreates the famous Mos Eisley cantina scene from "Episode IV" in yet another Star Wars tie-in. All you need to join in is a lightsaber.