Terrible Gift-Givers, Dad Just Wanted Beats Headphones: It's Last Night's New Ads
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kohl's and Walmart both bring families home for the holidays, while Samsung shows that the brand's payment feature works in every place that takes a credit card, not only in "fancy grocery stores." Google shows that its mobile search app can come in very handy when hiking through a foggy national park. And Best Buy has a dad list all the gifts he will need to return, when all he wanted was a Beats headphone.