Watch the Newest Ads on TV From Twix, Ice Breakers, Dollar Shave Club and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A guy enjoys a truly ecstatic, out-of-body experience while using Dollar Shave Club Shave Butter. (Sadly, the moment doesn't last.) A nightclub bouncer and a doorman discuss the difference between "right Twix" and "left Twix." And the Ice Breakers Mints unicorn makes yet another spectacular entrance—this time prompted by a text from a guy named Justin.

Today's TV Ad Highlights

Data provided by iSpot.tv
Baby
Premiered on: Tabatha's Salon Takeover, BRAVO
TurboTax data for the last 30 days
Impressions: 1,208,819,141 (42% of industry)
Est. TV Spend: $20,503,822 (45% of industry)
Attention Score: 93.84
Attention Index: 107 (7% fewer interruptions than avg.)
Clipped
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
Dollar Shave Club data for the last 30 days
Impressions: 564,346,464 (21% of industry)
Est. TV Spend: $7,206,351 (15% of industry)
Attention Score: 93.43
Attention Index: 123 (23% fewer interruptions than avg.)
It's Time to DeSide: Bouncer
Premiered on: I Love Lucy, Hallmark
Twix data for the last 30 days
Impressions: 134,160,217 (2% of industry)
Est. TV Spend: $1,664,683 (2% of industry)
Attention Score: 94.45
Attention Index: 141 (41% fewer interruptions than avg.)
Text From Justin
Premiered on: Dark Shadows, Freeform
Ice Breakers data for the last 30 days
Impressions: 26,265,384 (<1% of industry)
Est. TV Spend: $251,602 (<1% of industry)
Attention Score: 94.61
Attention Index: 143 (43% fewer interruptions than avg.)
My Pool
Premiered on: Tabatha's Salon Takeover, BRAVO
Silk data for the last 30 days
Impressions: 11,220,554 (<1% of industry)
Est. TV Spend: $346,080 (1% of industry)
Attention Score: 96.63
Attention Index: 154 (54% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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