Tidal Spot Hypes Members-Only Jay-Z Show

Take That, Critics. Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

In a spot for Beats' new Powerbeats2, quarterback Marcus Mariota spends the NFL Draft in Hawaii to share his victorious moment with his family. And Geico's caveman is good at saving money on his car insurance, but he's not great at hand-eye coordination.

Amid layoffs and rumors that Tidal isn't doing so hot, the music streaming service releases a spot touting member-exclusive tickets to a "One Night Only Show" in New York where Jay-Z will perform b-sides -- including some he's never done live before. (Maybe this will quiet critics?)

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Beats Audio: Ohana Beats Audio: Ohana
Network: ESPN
Show: Highly Questionable
Airing Date: Apr. 30, 1:49 pm ET
GEICO: Nice Parking, Caveman GEICO: Nice Parking, Caveman
Network: Golf
Show: PGA Tour Golf
Airing Date: Apr. 30, 1:55 pm ET
Bud Light: Find the Fun Bud Light: Find the Fun
Network: BET
Show: Love Jones
Primetime Airing: Apr. 30, 9:02 pm ET
5 Hour Energy: Yes! 5 Hour Energy: Yes!
Network: SYFY
Show: WWE SmackDown!
Primetime Airing: Apr. 30, 9:16 pm ET
TIDAL: The One Night Only Show TIDAL: The One Night Only Show
Network: TNT
Show: NBA Basketball
Primetime Airing: Apr. 30, 10:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Foot Locker: It's Really Happening Foot Locker: It's Really Happening
Online Views: 2,174,579
Social Actions: 50,123
SpotShare: 4.40%
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 715,813
Social Actions: 25,541
SpotShare: 2.05%
Samsung Mobile: What Does Color Feel Like? Samsung Mobile: What Does Color Feel Like?
Online Views: 3,046,537
Social Actions: 5,048
SpotShare: 1.82%
GEICO: South Pole, Dora the Explorer: It's What You Do GEICO: South Pole, Dora the Explorer: It's What You Do
Online Views: 2,110,442
Social Actions: 10,941
SpotShare: 1.76%
Beats Audio: Ohana Beats Audio: Ohana
Online Views: 445,281
Social Actions: 22,594
SpotShare: 1.72%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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