Mercedes-Benz's Holiday Ad Reverses Roles on Christmas Morning
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, AT&T has a pronunciation contest among football players, Lowe's spotlights a guy with a power tool-addiction problem, and Comcast pushes its enterprise solutions.
There were also a couple of holiday-themed ads last night. Best Buy addressed how to gift that special someone in your life that has a birthday right around the holidays, and Mercedes-Benz switches roles on Christmas morning: the parents wake the children up at the crack of dawn all excited to see what Santa left them in their driveway.