Mercedes-Benz's Holiday Ad Reverses Roles on Christmas Morning

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, AT&T has a pronunciation contest among football players, Lowe's spotlights a guy with a power tool-addiction problem, and Comcast pushes its enterprise solutions.

There were also a couple of holiday-themed ads last night. Best Buy addressed how to gift that special someone in your life that has a birthday right around the holidays, and Mercedes-Benz switches roles on Christmas morning: the parents wake the children up at the crack of dawn all excited to see what Santa left them in their driveway.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
AT&T: College Football: Rivalry: Bo Jackson, Desmond Howard AT&T: College Football: Rivalry: Bo Jackson, Desmond Howard
Network: ESPN2
Show: College Football
Primetime Airing: Nov. 10, 8:18 pm ET
Best Buy: Win the Holidays at Best Buy: Combo Gift Best Buy: Win the Holidays at Best Buy: Combo Gift
Network: CW
Show: The Flash
Primetime Airing: Nov. 10, 8:12 pm ET
Mercedes-Benz: Winter Event: Early Risers Mercedes-Benz: Winter Event: Early Risers
Network: Food Network
Show: Chopped
Primetime Airing: Nov. 10, 9:33 pm ET
Lowe's: All the Tools Lowe's: All the Tools
Network: ABC
Show: Marvel's Agents of S.H.I.E.L.D.
Primetime Airing: Nov. 10, 9:56 pm ET
Comcast Business: The Business of Tomorrow Comcast Business: The Business of Tomorrow
Network: Golf
Show: Golf
Airing Date: Nov. 10, 8:05 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Seize Glory Activision: Call of Duty: Black Ops III: Seize Glory
Online Views: 6,712,472
Social Actions: 15,460
SpotShare: 3.25%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 3,060,476
Social Actions: 23,812
SpotShare: 2.51%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 2,146,054
Social Actions: 9,846
SpotShare: 1.34%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,431,682
Social Actions: 6,948
SpotShare: 0.97%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 67,174
Social Actions: 13,290
SpotShare: 0.87%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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