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Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, nonprofit Witness.org's Veteran's Day spot shows how to support veterans going through difficult times, and Glade's holiday ad has a young woman making sure that Christmas doesn't go unnoticed at her elderly neighbor's house (not unlike like a recent Toys "R" Us spot). Jennifer Garner promotes Capital One frequent flier miles program and Google shows a "silent disco" party (where partygoers dance to music in their headphones) to sell the new Google Play music app for Android.