Man Relives His Punk Days for Serta Spot: It's Last Night's New Ads

Plus, the Five Most Digitally Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a fisherman tells a tall tale about a beast as long as his boat in a spot for Geico, while Max ("New Girl") Greenfield appears in another McDonald's spot to talk smack about his mother's taste buds.

And in a commercial for the Serta iComfort Sleep System, a woman is so relaxed on her mattress that she doesn't flinch when her husband appears in platform boots and makeup, telling her he's reuniting with his old band. "I'm totally comfortable with that," she says.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
GEICO: Fishermen Tell Tales: It's What You Do GEICO: Fishermen Tell Tales: It's What You Do
Network: VH1
Show: VH1 Plus Music
Airing Date: May. 14, 6:22 am ET
McDonald's: Daily Lovin' Reminder #3: Peachy McDonald's: Daily Lovin' Reminder #3: Peachy
Network: CBS
Show: The Big Bang Theory
Primetime Airing: May. 14, 8:03 pm ET
Wix.com: Heidi Whities: It's That Easy Wix.com: Heidi Whities: It's That Easy
Network: NHL
Show: NHL on the Fly
Primetime Airing: May. 14, 9:28 pm ET
Serta: '80s Style Serta: '80s Style
Network: truTV
Show: Fake Off
Airing Date: May. 14, 10:39 am ET
Kohl's: Super Saturday: Summertime Savings Kohl's: Super Saturday: Summertime Savings
Network: NBC
Show: Dateline NBC
Primetime Airing: May. 14, 10:10 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Ride of the Hog Riders: Call in the Cavalry Supercell: Ride of the Hog Riders: Call in the Cavalry
Online Views: 14,048,144
Social Actions: 119,305
SpotShare: 11.68%
Supercell: Shocking Moves Supercell: Shocking Moves
Online Views: 7,746,347
Social Actions: 64,564
SpotShare: 6.37%
Supercell: Balloon Parade Supercell: Balloon Parade
Online Views: 6,822,220
Social Actions: 56,073
SpotShare: 5.57%
Netflix: Orange Is the New Black: Season Three Netflix: Orange Is the New Black: Season Three
Online Views: 3,089,686
Social Actions: 23,991
SpotShare: 2.45%
EA Sports: Madden NFL 16: Be the Playmaker EA Sports: Madden NFL 16: Be the Playmaker
Online Views: 320,794
Social Actions: 15,803
SpotShare: 0.98%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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