Android's Photo App Reveals the Identity of El Gato Loco

Plus, the Five Most Digitally Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Hewlett-Packard is the latest addition to the "Star Wars"-themed ad batch, with a young man who goes all out to ask a fellow fan on a date. Walmart premiered its Thanksgiving spot for the Pioneer Woman cookware collection, while Campbell's has a mother of two small children buying staples for an impeding snowstorm: tomato soup and red wine.

On the tech front, JBL shows the hazards of wired headphones with a man running after a taxi because his phones got stuck in the door (with the "Chariots of Fire" theme song in the background), while Google's new ad for its photos app helps a young woman find out that El Gato Loco, the Lucha Libre wrestler she's watching, is actually her ex-boyfriend.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Hewlett-Packard (HP): Star Wars: Reinvent Romance With R2-D2 Hewlett-Packard (HP): Star Wars: Reinvent Romance With R2-D2
Network: ABC
Show: Jimmy Kimmel Live
Airing Date: Nov. 16, 11:49 pm ET
Walmart: The Pioneer Woman Celebrates Thanksgiving: Ree Drummond Walmart: The Pioneer Woman Celebrates Thanksgiving: Ree Drummond
Network: NBC
Show: The Voice
Primetime Airing: Nov. 16, 9:03 pm ET
Campbell's Soup: Real Real Life: Headache Campbell's Soup: Real Real Life: Headache
Network: CW
Show: Jane the Virgin
Primetime Airing: Nov. 16, 9:12 pm ET
JBL: Don't Let Wires Ruin Your Day JBL: Don't Let Wires Ruin Your Day
Network: MTV
Show: Catfish
Airing Date: Nov. 16, 1:01 pm ET
Android: El Gato Loco Android: El Gato Loco
Network: ESPN
Show: NFL Football
Primetime Airing: Nov. 16, 10:45 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Electronic Arts (EA): Star Wars: Battlefront: Become More Powerful Electronic Arts (EA): Star Wars: Battlefront: Become More Powerful
Online Views: 5,785,375
Social Actions: 33,927
SpotShare: 4.22%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 3,439,677
Social Actions: 6,345
SpotShare: 1.61%
Twitter: Pope's Visit Twitter: Pope's Visit
Online Views: 1,830,150
Social Actions: 10,696
SpotShare: 1.34%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 2,158,538
Social Actions: 6,716
SpotShare: 1.19%
LG Mobile: In-Between Moments LG Mobile: In-Between Moments
Online Views: 2,388,813
Social Actions: 4,424
SpotShare: 1.12%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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