Android's Photo App Reveals the Identity of El Gato Loco
Plus, the Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hewlett-Packard is the latest addition to the "Star Wars"-themed ad batch, with a young man who goes all out to ask a fellow fan on a date. Walmart premiered its Thanksgiving spot for the Pioneer Woman cookware collection, while Campbell's has a mother of two small children buying staples for an impeding snowstorm: tomato soup and red wine.
On the tech front, JBL shows the hazards of wired headphones with a man running after a taxi because his phones got stuck in the door (with the "Chariots of Fire" theme song in the background), while Google's new ad for its photos app helps a young woman find out that El Gato Loco, the Lucha Libre wrestler she's watching, is actually her ex-boyfriend.