Jen Aniston Is Just Like You, and You Need Aveeno to Maintain Your Glow

Supercell Ads Kill It for Digital Engagement

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a little boy expresses his vacation joy through uninhibited dance in a spot for Hotels.com. McDonald's releases another spot in its 25-commercial series advertising the new sirloin burger. And Jennifer Aniston burns her toast and scalds her mouth with coffee to show she is flawed (just like us) and needs Aveeno skincare to look good (just like us).

Meanwhile, Supercell is killing it in the engagement column, with commercials from the video game company claiming the top three spots.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Hotels.com: The One With the Dancing Kid Hotels.com: The One With the Dancing Kid
Network: Comedy Central
Show: South Park
Primetime Airing: May. 18, 9:52 pm ET
Chevrolet: In-Car Entertainment Chevrolet: In-Car Entertainment
Network: TNT
Show: Castle
Primetime Airing: May. 18, 9:11 pm ET
McDonald's: Daily Lovin' Reminder #7: Slacks McDonald's: Daily Lovin' Reminder #7: Slacks
Network: NBC
Show: The Night Shift
Primetime Airing: May. 18, 10:09 pm ET
Realtor.com: Let's Get Real (Estate) Realtor.com: Let's Get Real (Estate)
Network: Comedy Central
Show: South Park
Primetime Airing: May. 18, 8:24 pm ET
Aveeno: Busy Day Aveeno: Busy Day
Network: MTV2
Show: Nick Cannon Presents: Wild 'n Out
Primetime Airing: May. 18, 9:36 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Ride of the Hog Riders: Call in the Cavalry Supercell: Ride of the Hog Riders: Call in the Cavalry
Online Views: 17,610,550
Social Actions: 110,750
SpotShare: 12.39%
Supercell: Shocking Moves Supercell: Shocking Moves
Online Views: 8,115,525
Social Actions: 58,852
SpotShare: 6.14%
Supercell: Balloon Parade Supercell: Balloon Parade
Online Views: 6,240,186
Social Actions: 40,842
SpotShare: 4.48%
Netflix: Orange Is the New Black: Season Three Netflix: Orange Is the New Black: Season Three
Online Views: 2,162,789
Social Actions: 18,876
SpotShare: 1.81%
EA Sports: Madden NFL 16: Be the Playmaker EA Sports: Madden NFL 16: Be the Playmaker
Online Views: 590,694
Social Actions: 20,816
SpotShare: 1.36%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular