Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a little boy expresses his vacation joy through uninhibited dance in a spot for Hotels.com. McDonald's releases another spot in its 25-commercial series advertising the new sirloin burger. And Jennifer Aniston burns her toast and scalds her mouth with coffee to show she is flawed (just like us) and needs Aveeno skincare to look good (just like us).
Meanwhile, Supercell is killing it in the engagement column, with commercials from the video game company claiming the top three spots.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.