Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, KFC offers another spot featuring Darrell Hammond's Colonel Sanders, who sings a chicken jingle. In a Clorox spot, Riley from Disney Pixar's upcoming "Inside Out" is grossed-out when her dad (voiced by Kyle MacLachlan in the film) sneezes on her laptop. Her emotions fire up. Luckily, Clorox saves the day -- and the laptop screen.
If there were a Dairy Queen in Jurassic Park, you'd probably take shelter in the restaurant instead of run from the dinosaurs, right? Dairy Queen gives you a reason to avoid the prehistoric creatures: the Jurassic Smash Blizzard, a shake with peanut-butter cookies and chocolate-chip cookie dough.
And Supercell continues its siege on the engagement column with the top spot, "Ride of the Hog Riders," racking up more than 7.5 million views.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.