Jack in the Box Embraces Miley Aesthetic in New Spot. It's Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Benjamin Moore continues its recent $50 million ad campaign with box store employee-puppets who give unhelpful tips on home painting projects. (How about bubble wrap to protect your baby?)

And Leonardo da Vinci, Andy Warhol, Bob Ross, Michelangelo and Vincent van Gogh all want to know the most legendary name in paint. (The answer is HGTV Home, by Sherwin Williams, now at Lowe's.)

A spot from Jack in the Box, meanwhile, gives us a Miley-esque, bizarre party scene: a merman in a swimming pool, a Kevin Federline ice sculpture and a grilled cheese stacked on a burger. Why are these things happening? Because things get weird at night, Jack says as he turns into a giant pink rabbit.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Progressive: Jar Progressive: Jar
Network: Cloo
Show: CSI: Crime Scene Investigation
Primetime Airing: May. 4, 8:07 pm ET
Benjamin Moore: Who Are You Talking to About Paint: Baby Room Benjamin Moore: Who Are You Talking to About Paint: Baby Room
Network: CBS
Show: 2 Broke Girls
Primetime Airing: May. 4, 8:18 pm ET
Lowe's: Masters Lowe's: Masters
Network: NBC
Show: The Voice
Primetime Airing: May. 4, 8:52 pm ET
UnitedHealthcare: Skateboard UnitedHealthcare: Skateboard
Network: Lifetime
Show: Two Weeks Notice
Primetime Airing: May. 4, 9:23 pm ET
Jack in the Box: Merman: Why? Jack in the Box: Merman: Why?
Network: VH1
Show: Love & Hip Hop: Atlanta
Primetime Airing: May. 4, 9:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: Ohana Beats Audio: Ohana
Online Views: 1,244,005
Social Actions: 30,021
SpotShare: 2.83%
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 149,952
Social Actions: 38,357
SpotShare: 2.80%
Foot Locker: It's Really Happening Foot Locker: It's Really Happening
Online Views: 1,123,730
Social Actions: 21,636
SpotShare: 2.17%
Wells Fargo: Learning Sign Language Wells Fargo: Learning Sign Language
Online Views: 315,974
Social Actions: 26,511
SpotShare: 2.06%
H&M: Summer Starts Now! H&M: Summer Starts Now!
Online Views: 994,667
Social Actions: 18,593
SpotShare: 1.89%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular