Justin Timberlake Plays a Washed-Up Lime; It's the Latest TV Ads

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man drops a couch on his friend and an artist tattoos a typo on her client. They're sorry (but not really), they're eating Milk Ways. Meanwhile, Julia Louis-Dreyfus doesn't need her charming boyfriend to put a ring on it -- even if that proposal comes with romantic island views -- she just needs that $25 outfit from Old Navy.

And Justin Timberlake stars in a docu-style spot as Ricky "Sour" Vane, a man-shaped lime who was the life of the party, smoothing down the burn of tequila before Sauza 901 tequila changed everything.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Sauza 901 Tequila: No Limes Needed Sauza 901 Tequila: No Limes Needed
Network: NBC
Show: The Tonight Show Starring Jimmy Fallon
Airing Date: May. 6, 12:12 am ET
Old Navy: The Proposal Old Navy: The Proposal
Network: NBC
Show: The Mysteries of Laura
Primetime Airing: May. 6, 8:21 pm ET
Milky Way: Sorry About Your Tattoo Milky Way: Sorry About Your Tattoo
Network: Comedy Central
Show: Big Time in Hollywood, FL
Primetime Airing: May. 6, 10:48 pm ET
Clorox: Toilet Ba-Blam Clorox: Toilet Ba-Blam
Network: SYFY
Show: The 13th Warrior
Primetime Airing: May. 6, 8:46 pm ET
Wayfair: What Will You Find? Wayfair: What Will You Find?
Network: Lifetime Movie Network
Show: 'Til Lies Do Us Part
Airing Date: May. 6, 7:24 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: Ohana Beats Audio: Ohana
Online Views: 1,266,457
Social Actions: 30,280
SpotShare: 2.52%
Warner Brothers Games: Jason Vorhees Warner Brothers Games: Jason Vorhees
Online Views: 882,342
Social Actions: 29,650
SpotShare: 2.27%
H&M: Summer Starts Now! H&M: Summer Starts Now!
Online Views: 1,301,864
Social Actions: 19,081
SpotShare: 1.87%
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 108,819
Social Actions: 27,310
SpotShare: 1.70%
Wells Fargo: Learning Sign Language Wells Fargo: Learning Sign Language
Online Views: 275,694
Social Actions: 22,614
SpotShare: 1.52%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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