Jolly Rancher Demonstrates the Hardships of Being a NFL Rookie
Plus, the Five Most Digitally Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time this weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target brings the second chapter of its Christmas adventure, where the children set sail in a sea of whipped cream when a sea monster surrounds their ship. Nissan promotes the Sentra with a tale of generosity between two brothers, while Southwest pushes the airline's rewards program with two young women and their sweet ride.
HTC shows an Orwellian bureaucracy where a rebel young man carrying a One A9 smartphone is able to break free and takes others with him. Finally, with the help of St. Louis Rams running back Todd Gurley, Jolly Rancher informs the trials of being a NFL rookie (hint: it involves a pink tutu and some dancing).