Jolly Rancher Demonstrates the Hardships of Being a NFL Rookie

Plus, the Five Most Digitally Engaging Spots

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time this weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target brings the second chapter of its Christmas adventure, where the children set sail in a sea of whipped cream when a sea monster surrounds their ship. Nissan promotes the Sentra with a tale of generosity between two brothers, while Southwest pushes the airline's rewards program with two young women and their sweet ride.

HTC shows an Orwellian bureaucracy where a rebel young man carrying a One A9 smartphone is able to break free and takes others with him. Finally, with the help of St. Louis Rams running back Todd Gurley, Jolly Rancher informs the trials of being a NFL rookie (hint: it involves a pink tutu and some dancing).

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
HTC: Be Brilliant HTC: Be Brilliant
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Nov. 6, 9:07 pm ET
Jolly Rancher: Being a Rookie Sucks: Todd Gurley Jolly Rancher: Being a Rookie Sucks: Todd Gurley
Network: FOX
Show: College Football
Primetime Airing: Nov. 7, 9:37 pm ET
Southwest Airlines: Car Rental Southwest Airlines: Car Rental
Network: NBC
Show: NFL Football
Primetime Airing: Nov. 8, 10:14 pm ET
Target: Chapter Two: Pirate Shipping Target: Chapter Two: Pirate Shipping
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Nov. 8, 10:06 pm ET
Nissan: Purge Nissan: Purge
Network: CBS
Show: College Football
Primetime Airing: Nov. 7, 10:31 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Seize Glory Activision: Call of Duty: Black Ops III: Seize Glory
Online Views: 10,970,841
Social Actions: 53,268
SpotShare: 7.30%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 3,933,445
Social Actions: 36,754
SpotShare: 3.77%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 2,312,992
Social Actions: 27,828
SpotShare: 2.61%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 63,263
Social Actions: 33,951
SpotShare: 2.26%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,500,668
Social Actions: 6,996
SpotShare: 1.04%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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