As College Football Ramps Up, Advertisers Get in the Game

It's the Latest TV Ads; Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, EA Sports offers a first look at "NBA Live 16," while advertisers including AT&T and Dr Pepper get behind college football as the season ramps up. Larry Culpepper, better known as the Dr Pepper Guy, stars in the Dr Pepper spot, sharing his excitement for the season with anyone who will listen. And, in AT&T's ad, football veterans Jerry Rice, Daniel Kanell and Raghib Ismail face off in cheese-plate challenges and other odd competitions for a chance to watch the college football playoffs with Bo Jackson.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
AT&T: College Football: Teaser: Bo Jackson AT&T: College Football: Teaser: Bo Jackson
Network: ESPN
Show: College Football
Primetime Airing: Sep. 3, 9:31 pm ET
Dr Pepper: College Football: One of a Kind Tradition Dr Pepper: College Football: One of a Kind Tradition
Network: ESPN
Show: College Football
Primetime Airing: Sep. 3, 9:40 pm ET
EA Sports: NBA Live 16: Official E3 First Look Trailer EA Sports: NBA Live 16: Official E3 First Look Trailer
Network: NBA TV
Show: WNBA Basketball
Primetime Airing: Sep. 3, 10:50 pm ET
New York Life: Keep Good Going: Look New York Life: Keep Good Going: Look
Network: PAC-12 Network
Show: College Football
Primetime Airing: Sep. 3, 10:54 pm ET
Choice Hotels: Business Trip Choice Hotels: Business Trip
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Sep. 3, 8:20 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Truth: It's a Trap Truth: It's a Trap
Online Views: 3,463,031
Social Actions: 31,313
SpotShare: 3.40%
Xbox: NFL on Xbox: Professor of Game Day Evolution Xbox: NFL on Xbox: Professor of Game Day Evolution
Online Views: 797,835
Social Actions: 48,286
SpotShare: 3.25%
Carl's Jr.: Sweet Side Carl's Jr.: Sweet Side
Online Views: 2,395,037
Social Actions: 14,941
SpotShare: 1.95%
LookDifferent.org: Racial Inequality LookDifferent.org: Racial Inequality
Online Views: 227,670
Social Actions: 13,055
SpotShare: 0.88%
DirecTV: Out of Control Beard Andrew Luck DirecTV: Out of Control Beard Andrew Luck
Online Views: 114,990
Social Actions: 6,577
SpotShare: 0.44%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular