Cheetos Introduces Us to an Endangered Species Otherwise Known as Boy Scouts

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple promotes the new iPad Pro and Microsoft has a new spot out for the Surface 4 Pro. Stella Artois debuts its holiday spot telling the origin of the beer's name. Amazon introduces the concept of "Story Hole", that empty feeling one has after binge-watching a TV series, and the solution, of course, is the Amazon Fire TV.

Finally, a new Cheetos spot features a family of campers who are spending the night in a tent and hear strange noises. The father asks if they left food outside; when they unzip the tent, there is a herd of Boy Scouts (actually grown men) eating from forgotten Cheetos bags on a picnic table. Shocked, the campers scream and scare the Boy Scouts away. The spot ends with Chester Cheetah saying: "Such majestic creatures."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple: A Great Big Universe Apple: A Great Big Universe
Network: ESPN
Show: NFL Football
Primetime Airing: Nov. 9, 8:47 pm ET
Cheetos: Boy Scout Camp Takeover Cheetos: Boy Scout Camp Takeover
Network: FXX
Show: The Simpsons
Primetime Airing: Nov. 9, 8:07 pm ET
Amazon Fire TV: Show Hole Amazon Fire TV: Show Hole
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Nov. 9, 10:54 pm ET
Stella Artois: Holiday 2015: Naming Stella Artois: Holiday 2015: Naming
Network: Cooking Channel
Show: Food: Fact or Fiction?
Primetime Airing: Nov. 9, 10:35 pm ET
Microsoft Surface: Do Great Things Microsoft Surface: Do Great Things
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 9, 10:26 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Call of Duty: Black Ops III: Seize Glory Activision: Call of Duty: Black Ops III: Seize Glory
Online Views: 8,457,088
Social Actions: 23,883
SpotShare: 4.73%
DURACELL: Star Wars: Battle for Christmas Morning DURACELL: Star Wars: Battle for Christmas Morning
Online Views: 3,526,051
Social Actions: 30,551
SpotShare: 3.41%
Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer Electronic Arts (EA): Star Wars: Battlefront: Gameplay Launch Trailer
Online Views: 2,131,916
Social Actions: 12,422
SpotShare: 1.64%
Greenlight A Vet: Support Our Veterans Greenlight A Vet: Support Our Veterans
Online Views: 59,382
Social Actions: 21,721
SpotShare: 1.57%
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 1,499,227
Social Actions: 7,010
SpotShare: 1.09%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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