Why not see who's advertising around the advertising coverage while you're at it?
Cheetos Introduces Us to an Endangered Species Otherwise Known as Boy Scouts
Plus, the Five Most Digitally Engaging Spots on TV Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple promotes the new iPad Pro and Microsoft has a new spot out for the Surface 4 Pro. Stella Artois debuts its holiday spot telling the origin of the beer's name. Amazon introduces the concept of "Story Hole", that empty feeling one has after binge-watching a TV series, and the solution, of course, is the Amazon Fire TV.
Finally, a new Cheetos spot features a family of campers who are spending the night in a tent and hear strange noises. The father asks if they left food outside; when they unzip the tent, there is a herd of Boy Scouts (actually grown men) eating from forgotten Cheetos bags on a picnic table. Shocked, the campers scream and scare the Boy Scouts away. The spot ends with Chester Cheetah saying: "Such majestic creatures."