Adobe and Aerosmith Celebrate Photoshop's 25th Birthday

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Adobe taps Steven Tyler's voice and visage for a spot celebrating the 25th anniversary of Photoshop. Both Apple and Samsung put out new ads during the Oscars featuring movie-making magic, with the iPad starring in a highbrow concept while the Galaxy devices take a more DYI route. And Coke provides a series of blockbuster hijinks in its ad for "a generous world."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Adobe: 25 Years of Photoshop: Dream On Adobe: 25 Years of Photoshop: Dream On
Network: ABC
Show: On the Red Carpet at the Oscars
Primetime Airing: Feb. 22, 9:25 pm ET
Samsung Electronics: Movie Magic Samsung Electronics: Movie Magic
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 22, 8:52 pm ET
Apple: Make a Film with iPad Apple: Make a Film with iPad
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 22, 10:28 pm ET
Coca-Cola: A Generous World Coca-Cola: A Generous World
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 22, 10:27 pm ET
American Express: The Journey Never Stops for Nick Woodman American Express: The Journey Never Stops for Nick Woodman
Network: ABC
Show: The Oscars
Primetime Airing: Feb. 22, 9:38 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Take It Adidas: Take It
Online Views: 4,682,592
Social Actions: 68,882
SpotShare: 4.42%
Adobe: 25 Years of Photoshop: Dream On Adobe: 25 Years of Photoshop: Dream On
Online Views: 1,212,506
Social Actions: 79,346
SpotShare: 3.43%
Truth: Left Swipe Dat Truth: Left Swipe Dat
Online Views: 1,589,347
Social Actions: 26,449
SpotShare: 1.64%
Daytona International Speedway: From Where I Sit Daytona International Speedway: From Where I Sit
Online Views: 6,253
Social Actions: 41,457
SpotShare: 1.55%
Android: Friends Furever Android: Friends Furever
Online Views: 1,307,521
Social Actions: 26,885
SpotShare: 1.53%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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