Adobe and Aerosmith Celebrate Photoshop's 25th Birthday
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Adobe taps Steven Tyler's voice and visage for a spot celebrating the 25th anniversary of Photoshop. Both Apple and Samsung put out new ads during the Oscars featuring movie-making magic, with the iPad starring in a highbrow concept while the Galaxy devices take a more DYI route. And Coke provides a series of blockbuster hijinks in its ad for "a generous world."