The Phone Isn't Muted! Bank Summons Office Disaster in the Newest Commercials on TV
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ally Bank, a branchless lender, drives home its message with a play on awkward office humor. Outback Steakhouse continues its ad blitz from down under. And Kia makes the winter elements look rustic and pleasant in its latest spot for the 2016 Sorento.