Watch the Newest Ads on TV From Amazon Fire TV, Sunglass Hut, Payless and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In an ad for Amazon Fire TV, a dad uses voice control to skip past the awkward (sexy) part of an episode of "Empire" he's watching with his daughter. Sunglass Hut wants you to "give the gift of style" this Christmas. And the National Highway Traffic Safety Administration serves up a harrowing PSA about the dangers of drunk driving.

Today's TV Ad Highlights

Data provided by iSpot.tv
Awwwkward
Premiered on: Archer, FXX
Amazon Fire TV data for the last 30 days
Impressions: 365,089,566 (41% of industry)
Est. TV Spend: $7,529,727 (46% of industry)
Attention Score: 80.12
Attention Index: 79 (21% more interruptions than avg.)
Give the Gift of Style
Premiered on: NCIS: Los Angeles, USA Network
Sunglass Hut data for the last 30 days
Impressions: 14,201,201 (<1% of industry)
Est. TV Spend: $90,316 (<1% of industry)
Attention Score: 89.92
Attention Index: 122 (22% fewer interruptions than avg.)
No Big Deal
Premiered on: Impractical Jokers, truTV
NHTSA data for the last 30 days
Impressions: 61,379,174 (19% of industry)
Est. TV Spend: $493,918 (9% of industry)
Attention Score: 94.07
Attention Index: 107 (7% fewer interruptions than avg.)
Snowball Surprise
Premiered on: Kendra on Top, WE TV
Shoe Carnival data for the last 30 days
Impressions: 7,192,963 (<1% of industry)
Est. TV Spend: $14,097 (<1% of industry)
Attention Score: 87.32
Attention Index: 98 (2% more interruptions than avg.)
Holiday Family Footwear
Premiered on: The Town, OXYGEN
Payless Shoe Source data for the last 30 days
Impressions: 17,140,637 (<1% of industry)
Est. TV Spend: $145,832 (<1% of industry)
Attention Score: 95.36
Attention Index: 163 (63% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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