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Watch the Newest Ads on TV From Apple, H&M, Google and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Google says that its new Pixelbook is for you if "you're over the old way of doing things." Nicki Minaj and Jesse Williams star in H&M's 2017 holiday campaign; the 30-second spot shown here teases a longer film available online. And Apple suggests that you use the iPhone X to "animoji yourself" in a goofy ad that shows off a new Messages app capability that lets you create and share custom animated characters that use your voice and mirror your facial expressions.

Today's TV Ad Highlights

Data provided by iSpot.tv
Animoji Yourself
Premiered on: Love It or List It, HGTV
Apple iPhone X data for the last 30 days
Impressions: 1,256,394,630 (28% of industry)
Est. TV Spend: $55,489,143 (34% of industry)
Attention Score: 75.23
Attention Index: 58 (42% more interruptions than avg.)
A Magical Holiday
Premiered on: Morning Mixtape, Fuse
H&M data for the last 30 days
Impressions: 7,825,947 (<1% of industry)
Est. TV Spend: $48,716 (<1% of industry)
Attention Score: 86.02
Attention Index: 89 (11% more interruptions than avg.)
Google Express
Premiered on: College Football, SEC Network
Walmart data for the last 30 days
Impressions: 4,750,885,950 (21% of industry)
Est. TV Spend: $87,185,582 (29% of industry)
Attention Score: 89.53
Attention Index: 106 (6% fewer interruptions than avg.)
No Limits
Premiered on: George Lopez, Nick@Nite
Google Pixelbook data for the last 30 days
Impressions: 899,185,902 (24% of industry)
Est. TV Spend: $24,673,105 (28% of industry)
Attention Score: 90.51
Attention Index: 111 (11% fewer interruptions than avg.)
Office Life
Premiered on: On the Fly, NHL
Booking.com data for the last 30 days
Impressions: 338,069,120 (16% of industry)
Est. TV Spend: $4,862,962 (24% of industry)
Attention Score: 88.95
Attention Index: 83 (17% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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