The iPad Is a Musician's Everything in Apple's Latest Ad

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple taps Swedish electronic sensation Elliphant for its newest iPad spot, which ran during the Grammy Awards telecast. Pepsi also appeared during the awards show, using rockers and brand collaborators Fall Out Boy. Retro comedic endorsers come out of the woodwork for American Express' first Apple Pay ad. And Truth, the anti-smoking effort from the American Legacy Foundation, tries Tinder humor to drive its message home.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Pepsi: Out of the Blue Record Release Pepsi: Out of the Blue Record Release
Network: CBS
Show: The 57th Annual Grammy Awards
Primetime Airing: Feb. 8, 8:12 pm ET
Apple: Make Music with iPad Apple: Make Music with iPad
Network: CBS
Show: The 57th Annual Grammy Awards
Primetime Airing: Feb. 8, 8:57 pm ET
Verizon: Fastball Speed Verizon: Fastball Speed
Network: CBS
Show: The 57th Annual Grammy Awards
Primetime Airing: Feb. 8, 10:10 pm ET
Truth: Left Swipe Dat Truth: Left Swipe Dat
Network: CBS
Show: The 57th Annual Grammy Awards
Primetime Airing: Feb. 8, 10:09 pm ET
American Express: The Next Evolution of Membership is Here American Express: The Next Evolution of Membership is Here
Network: AMC
Show: The Walking Dead
Primetime Airing: Feb. 8, 9:49 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
McDonald's: Pay with Lovin McDonald's: Pay with Lovin
Online Views: 10,741,039
Social Actions: 208,104
SpotShare: 2.74%
Android: Friends Furever Android: Friends Furever
Online Views: 6,162,615
Social Actions: 332,656
SpotShare: 2.46%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 5,575,960
Social Actions: 257,792
SpotShare: 2.06%
Budweiser: Lost Dog Budweiser: Lost Dog
Online Views: 6,661,103
Social Actions: 163,273
SpotShare: 1.92%
Always: Like a Girl Always: Like a Girl
Online Views: 3,016,431
Social Actions: 291,337
SpotShare: 1.74%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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