The iPad Is a Musician's Everything in Apple's Latest Ad
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple taps Swedish electronic sensation Elliphant for its newest iPad spot, which ran during the Grammy Awards telecast. Pepsi also appeared during the awards show, using rockers and brand collaborators Fall Out Boy. Retro comedic endorsers come out of the woodwork for American Express' first Apple Pay ad. And Truth, the anti-smoking effort from the American Legacy Foundation, tries Tinder humor to drive its message home.