Why not see who's advertising around the advertising coverage while you're at it?
Relive the Joy of Your First Nintendo With Taco Bell's New Spot
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple Watch helps you lead a simplified, more productive life, or so it seems in a new spot. (It's actually hard to tell because what's happening on the watch face isn't always entirely clear.) And Burger King continues its irreverent Chicken Fries campaign. (This time, Chicken approaches her parents with an unexpected pregnancy.)
Meanwhile, in a bid for nostalgia, Taco Bell presents a 1998 home video of two kids on Christmas morning. Nothing compares to the joy of getting your first Nintendo -- until someone gives you Taco Bell's new Steak Doubledilla.