'It's Really Happening' (This Time): Foot Locker Takes Advantage of Saturday's Mayweather vs. Pacquiao Fight

Plus, the Five Most Digitally Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Brands are cranking out new spots with athletes. Among the new releases, Foot Locker's "It's Really Happening" has immediately become the most digitally-engaging spot, supplanting a Nike commercial that was getting a lot of plays and shares online. In Foot Locker's new ad, Manny Pacquiao gets confused about whether his upcoming match against Floyd Mayweather is really happening -- because it seemed to be happening in a Foot Locker commercial last year.

Oklahoma City Thunder star Kevin Durant, meanwhile, "slushes" two guys in a one-on-one (on one) match to promote Sonic's Kevin Durant Candy Slush drink.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Foot Locker: It's Really Happening Foot Locker: It's Really Happening
Network: NBA TV
Show: NBA Postgame
Primetime Airing: Apr. 27, 10:09 pm ET
Sonic Drive-In: One-on-One-on-One Sonic Drive-In: One-on-One-on-One
Network: NBC
Show: The Voice
Primetime Airing: Apr. 27, 9:27 pm ET
Wells Fargo: Learning Sign Language Wells Fargo: Learning Sign Language
Network: Food Network
Show: Diners, Drive-Ins and Dives
Primetime Airing: Apr. 27, 9:38 pm ET
Speed Stick: Draft Night Speed Stick: Draft Night
Network: ESPN2
Show: SportsCenter Special
Primetime Airing: Apr. 27, 10:34 pm ET
7UP: Team UP 7UP: Team UP
Network: FOX
Show: Gotham
Primetime Airing: Apr. 27, 8:31 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Foot Locker: It's Really Happening Foot Locker: It's Really Happening
Online Views: 2,210,813
Social Actions: 50,557
SpotShare: 3.71%
Nike: Better for It: Inner Thoughts Nike: Better for It: Inner Thoughts
Online Views: 2,886,723
Social Actions: 9,099
SpotShare: 1.75%
Samsung Mobile: What Does Color Feel Like? Samsung Mobile: What Does Color Feel Like?
Online Views: 2,959,884
Social Actions: 5,319
SpotShare: 1.57%
GEICO: South Pole, Dora the Explorer: It's What You Do GEICO: South Pole, Dora the Explorer: It's What You Do
Online Views: 2,079,818
Social Actions: 10,083
SpotShare: 1.45%
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 1,660,695
Social Actions: 13,116
SpotShare: 1.43%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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