As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
'It's Really Happening' (This Time): Foot Locker Takes Advantage of Saturday's Mayweather vs. Pacquiao Fight
Plus, the Five Most Digitally Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Brands are cranking out new spots with athletes. Among the new releases, Foot Locker's "It's Really Happening" has immediately become the most digitally-engaging spot, supplanting a Nike commercial that was getting a lot of plays and shares online. In Foot Locker's new ad, Manny Pacquiao gets confused about whether his upcoming match against Floyd Mayweather is really happening -- because it seemed to be happening in a Foot Locker commercial last year.
Oklahoma City Thunder star Kevin Durant, meanwhile, "slushes" two guys in a one-on-one (on one) match to promote Sonic's Kevin Durant Candy Slush drink.