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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M announces that summer is officially here (along with $4.99 swim separates that may or may not be sturdy enough for actual swimming), and Dell tugs at the heartstrings in a spot that shows how technology affects families.
Also, it's not enough that you merely practice dental hygiene daily; Sonicare would like you to find joy -- and dance -- as you complete your morning routine in its latest spot for an electric toothbrush that boasts 62,000 brush movements per minute.