From 'Call of Duty: Black Ops III' to Ariana Grande Perfume, It's Last Night's New Ads

Plus, The Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Taco Bell promises that any time a player steals a base during the World Series, the fast food chain will give away free A.M. Crunchwraps for breakfast. Nissan has another "Heisman House" spot, where football players Marcus Mariota and Charles Woodson show that table tennis is not a viable career option. And Ariana Grande promoted her new fragrance for Luxe Brands.

Finally, Omega mixes scenes from the new 007 movie "Spectre" with shots of the limited edition Omega Seamaster 300, finishing with a James Bond who is apparently confused about what a wristwatch does these days.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer
Network: CBS
Show: NFL Football
Primetime Airing: Oct. 22, 9:31 pm ET
Nissan: Heisman House: Quick Change: Marcus vs. Charles Nissan: Heisman House: Quick Change: Marcus vs. Charles
Network: ESPN
Show: College Football
Primetime Airing: Oct. 22, 9:01 pm ET
Omega: Spectre: Revealing the 007 Watch Omega: Spectre: Revealing the 007 Watch
Network: Golf
Show: PGA Tour Golf
Primetime Airing: Oct. 22, 9:28 pm ET
Luxe Brands: Taxi: Ariana Grande Luxe Brands: Taxi: Ariana Grande
Network: CW
Show: The Vampire Diaries
Primetime Airing: Oct. 22, 8:32 pm ET
Taco Bell: 2015 World Series: Steal a Base, Steal a Breakfast Taco Bell: 2015 World Series: Steal a Base, Steal a Breakfast
Network: FXX
Show: The Simpsons
Primetime Airing: Oct. 22, 9:35 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Bethesda Softworks: Fallout 4: The Wanderer Trailer Bethesda Softworks: Fallout 4: The Wanderer Trailer
Online Views: 4,301,633
Social Actions: 134,831
SpotShare: 5.88%
PlayStation: Star Wars: Battlefront: Holiday 2015 PlayStation: Star Wars: Battlefront: Holiday 2015
Online Views: 1,718,293
Social Actions: 89,276
SpotShare: 3.56%
Wrigley: The Story of Sarah & Juan Wrigley: The Story of Sarah & Juan
Online Views: 3,744,749
Social Actions: 59,211
SpotShare: 3.12%
Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer
Online Views: 1,059,882
Social Actions: 25,417
SpotShare: 1.18%
Activision: Win the Crowd Activision: Win the Crowd
Online Views: 2,709,160
Social Actions: 7,263
SpotShare: 1.04%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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