Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Sears and JCPenney spots announce sales on kids' clothes in time for the school year, and the Amazon Echo, a mechanical butler of sorts, has a new ad called "Controlled by Your Voice." The Echo responds to a man's questions about Pluto before he requests the machine play Cake's "The Distance."
From yesterday's hot spots list, Geico's "Kraken" instantly found a spot on the engagement column with almost 2 million views.