Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a Fiber One spot shows how digestive issues can hit at problematic times -- at a funeral, in the office and even at your own wedding. And just as the Koch name hits election news once more, Koch Industries releases a new spot. This one takes a shot at being down-to-earth and relaxed, begining with an explanation on what Koch makes (blacktop, fuel, tires, etc.) and ending with, "If life is really all about the journey, hey, let's ride."