Zach LaVine Couldn't Care Less About Dunking in Foot Locker Spot
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DirecTV and AT&T announce a partnership with a new spot. The lights go out all over New York and when everything comes back on, crowd-favorite films are playing. For KFC, Norm Macdonald makes his debut as the Colonel.
Someone dunks in a Foot Locker spot, and the crowd goes wild, including Oklahoma City Thunder star Kevin Durant, who literally falls out of his seat. Meanwhile, dunk champ Zach LaVine is too engrossed with a book called "The Funk on Dunk" to acknowledge the feat.