Domino's Spot: Order Pizza by Emoji, Twitter, TV and Smartwatch
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Isaiah Mustafa and Terry Crews are at it once again for Old Spice. In this spot, they're arguing over whether a man should smell like sophistication or "bear glove." In an Oscar Mayer spot, Davy Crockett advises a woman try meat, cheese and nuts instead of a protein shake. He gets a little carried away wrestling a college mascot he thinks is a real bear.
Domino's packs famous people into a new ad. Eva Longoria, Richard Sherman, Clark Gregg and Sarah Hyland discuss the different ways they like to order pizza- -- by text, Twitter, TV and, of course, smartwatch.