'Madden NFL 16' Gets a Fake Trailer: It's Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a woman has to face an obstacle in a Reebok Spartan Race spot. and actors Dave Franco and Christopher Mintz-Plasse star in a campy fake movie trailer for "Madden NFL 16" (a video game so colossal, they made a movie about it).

Meanwhile, "The Real Colonel Sanders" is at the top of the most engaging list, with 2.5 million views. Norm Macdonald recently took over for Darrell Hammond as the mustachioed bucket-bearing gentleman.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
EA Sports: Madden NFL 16: Experience the Game: Dave Franco EA Sports: Madden NFL 16: Experience the Game: Dave Franco
Network: ESPN
Show: 2015 World Series of Poker
Primetime Airing: Aug. 18, 9:08 pm ET
Reebok: Unstoppable Force Reebok: Unstoppable Force
Network: NBC Sports
Show: Spartan Race
Primetime Airing: Aug. 18, 8:10 pm ET
Seriously Digital Entertainment: Best Fiends: Build a Team of Tiny Heroes Seriously Digital Entertainment: Best Fiends: Build a Team of Tiny Heroes
Network: Hallmark
Show: I Love Lucy
Airing Date: Aug. 18, 3:18 am ET
Wrangler: Out and About: Dale Earnhardt, Jr. Wrangler: Out and About: Dale Earnhardt, Jr.
Network: NBC Sports
Show: NASCAR America
Airing Date: Aug. 18, 3:28 am ET
Gorilla Glue: Yard Work Gorilla Glue: Yard Work
Network: Discovery
Show: Deadliest Catch
Airing Date: Aug. 18, 11:49 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
KFC: The Real Colonel Sanders KFC: The Real Colonel Sanders
Online Views: 2,496,123
Social Actions: 8,905
SpotShare: 1.63%
Old Spice: And So It Begins Old Spice: And So It Begins
Online Views: 1,759,115
Social Actions: 9,348
SpotShare: 1.40%
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 2,744,338
Social Actions: 3,267
SpotShare: 1.27%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 277,089
Social Actions: 11,477
SpotShare: 1.05%
Foot Locker: Eruption Foot Locker: Eruption
Online Views: 359,660
Social Actions: 5,223
SpotShare: 0.55%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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