Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, UFC champ Ronda Rousey appears alongside the Houston Texans' J.J. Watt for Reebok, and an AT&T spot pokes fun at political rhetoric. And a new spot from McDonald's introduces sandwiches with quacamole, following the lead of Subway's own heavily-promoted quac.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.