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Watch This Dunk That Is Out of This World (Literally)
Plus, the Five Most Engaging Spots Right Now
Published on .
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
The latest spot from Jordan's, directed by Jon Favreau, brings us back to the good ole' days of Looney Tunes. In this two-minute spot, Blake Griffin takes on Marvin the Martian in a dunk contest, which feels reminiscent of the 1996 comedy "Space Jam." But when it seems like Griffin won't win, Bugs Bunny comes in and saves the day by giving him a pair of Jordan's Super Fly 4 shoes. Meanwhile, Rob Gronkowski is a chocolate-milk drinking, video-game lover in the latest spot for Foot Locker, reminding us all that you can always be a kid at heart.
On the most engaging chart, Pantene knocks down Foot Locker's "The Bobby Butter Story" to No. 4, claiming the No. 1 spot on our charts. Promoting its Pantene Pro-V Daily Moisture Renewal, the spot features Selena Gomez who tells us that "strong is beautiful."