×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Newest Ads on TV From Beats, Dropbox, Mtn Dew and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Atlanta Falcons wide receiver Julio Jones—along with four other Julio Joneses—plugs all the different types of shows you can watch on YouTube TV. Dropbox says "The world needs your creative energy" in a vividly animated spot. And Beats presents a selection of "boss tips" from actress and comedian Liza "Lizzza" Koshy of YouTube and "Freakish" (Hulu) fame.

Today's TV Ad Highlights

Data provided by iSpot.tv
Practice
Premiered on: The Blind Side, MTV
Beats Audio data for the last 30 days
Impressions: 22,252,664 (1% of industry)
Est. TV Spend: $196,162 (<1% of industry)
Attention Score: 92.45
Attention Index: 135 (35% fewer interruptions than avg.)
Dewey Ryder
Premiered on: World of X Games, ABC
Mountain Dew data for the last 30 days
Impressions: 412,602,491 (11% of industry)
Est. TV Spend: $6,683,025 (8% of industry)
Attention Score: 92.24
Attention Index: 114 (14% fewer interruptions than avg.)
The World Needs Your Creative Energy
Premiered on: 2017 World Series, FOX
Dropbox data for the last 30 days
Impressions: 10,127,055 (1% of industry)
Est. TV Spend: $412,365 (2% of industry)
Attention Score: 91.26
Attention Index: 86 (14% more interruptions than avg.)
All the Julios
Premiered on: 2017 World Series, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Midseason Pep Talks
Premiered on: Football Night in America, NBC
DIRECTV data for the last 30 days
Impressions: 1,130,487,432 (21% of industry)
Est. TV Spend: $33,023,839 (47% of industry)
Attention Score: 88.70
Attention Index: 96 (4% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular