Doubt Apple Pay? MasterCard Will Give You Gwen Stefani

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, MasterCard becomes the second Apple Pay partner, after Chase, to tout the service in TV commercials. For its ad, the company carts out Gwen Stefani, offering Apple Pay users a personal visit from the singer and judge on "The Voice." Lionel Messi, meanwhile, gets into the Navidad spirit for FIFA. And Beats brings yet more star power for its newest "solo selfie" headphone spot with the remaining contestants from "The Voice."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Beats Audio: Solo Selfie: The Voice Beats Audio: Solo Selfie: The Voice
Network: NBC
Show: The Voice
Primetime Airing: Dec. 8, 9:49 pm ET
MasterCard: Priceless Surprises: Gwen Stefani MasterCard: Priceless Surprises: Gwen Stefani
Network: NBC
Show: The Voice
Primetime Airing: Dec. 8, 8:15 pm ET
EA Sports: Christmas Messi vs Hazard EA Sports: Christmas Messi vs Hazard
Network: ESPN
Show: NFL Football
Primetime Airing: Dec. 8, 9:39 pm ET
State Farm: At Last State Farm: At Last
Network: FXX
Show: The Simpsons
Primetime Airing: Dec. 8, 9:38 pm ET
Walmart: Fist Bump Walmart: Fist Bump
Network: Food Network
Show: Restaurant: Impossible
Primetime Airing: Dec. 8, 10:10 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Ubisoft: Launch Trailer Ubisoft: Launch Trailer
Online Views: 504,379
Social Actions: 23,246
SpotShare: 1.01%
Beats Audio: Solo Selfie Beats Audio: Solo Selfie
Online Views: 1,630,047
Social Actions: 6,903
SpotShare: 0.93%
Samsung Electronics: Home for the Holidays Samsung Electronics: Home for the Holidays
Online Views: 712,360
Social Actions: 18,266
SpotShare: 0.92%
EA Sports: Christmas Messi vs Hazard EA Sports: Christmas Messi vs Hazard
Online Views: 899,365
Social Actions: 15,988
SpotShare: 0.92%
GEICO: Push It: It's What You Do GEICO: Push It: It's What You Do
Online Views: 126,839
Social Actions: 20,905
SpotShare: 0.89%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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