Diddy Pumps for Dre in Latest 'Solo Selfie' Spot From Beats
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Beats packs in celebrities again, with Nicki Minaj, Nick Jonas and Serena Williams hawking headphones in the latest spiraling selfie spot. Also on set is Sean "Diddy" Combs, who helped launch the brand (and his own short-lived "Diddybeats"). M&M's sticks with its own familiar stars; and AT&T keeps apace its attempt to turn its two engineers into household names.