Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, BMW markets the new X5 xDrive35i with a ribald backseat grandmother. Kmart also deploys a grandma for its Valentine's Day promotion, but with a much gentler tone. And Giorgio Armani sends its male model swimming through fragrant waters.