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Watch the Newest Ads on TV From Bose, Walmart, Geico and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Seattle Seahawks quarterback Russell Wilson helps Bose hype its wireless headphones by talking about the "electrifying" moments of his sport. Verizon says that by deploying something called "intelligent asphalt," it can help cities become "smarter and greener." And Walmart wants to help kids (and maybe you?) get "Jedi ready."

Today's TV Ad Highlights

Data provided by iSpot.tv
Star Captain: The Lost Keys
Premiered on: The Walking Dead, AMC
GEICO data for the last 30 days
Impressions: 5,695,974,592 (28% of industry)
Est. TV Spend: $121,248,271 (34% of industry)
Attention Score: 86.91
Attention Index: 100 (0% fewer interruptions than avg.)
Making Cities Smarter and Greener
Premiered on: Face the Nation, CBS
Verizon data for the last 30 days
Impressions: 3,193,772,370 (21% of industry)
Est. TV Spend: $96,473,373 (30% of industry)
Attention Score: 86.45
Attention Index: 110 (10% fewer interruptions than avg.)
Electrifying
Premiered on: Football Night in America, NBC
Bose data for the last 30 days
Impressions: 526,798,849 (13% of industry)
Est. TV Spend: $20,349,273 (23% of industry)
Attention Score: 84.88
Attention Index: 74 (26% more interruptions than avg.)
Brotherhood of Muscle: Smash the Lock
Premiered on: College Football, CBS
Dodge data for the last 30 days
Impressions: 397,973,966 (1% of industry)
Est. TV Spend: $8,775,841 (1% of industry)
Attention Score: 81.62
Attention Index: 81 (19% more interruptions than avg.)
Be Jedi Ready
Premiered on: Bunk'd, Disney Channel
Walmart data for the last 30 days
Impressions: 4,902,068,694 (20% of industry)
Est. TV Spend: $88,506,643 (28% of industry)
Attention Score: 88.97
Attention Index: 109 (9% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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