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Watch the Newest Ads on TV From BP, Bud, Old Navy and More

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Bud wants you to "celebrate your freedom to celebrate" (Ann-Christine Diaz has the backstory: "Budweiser Brings Back Prohibition to Celebrate the Anniversary of Prohibition's Repeal"). BP calls attention to its safety training program for workers on offshore oil rigs. And Old Navy throws a rather extravagant, glittery dance party to promote its current big sale.

Today's TV Ad Highlights

Data provided by iSpot.tv
Last Call Forever
Premiered on: The Late Show With Stephen Colbert, CBS
Budweiser data for the last 30 days
Impressions: 292,911,775 (4% of industry)
Est. TV Spend: $6,371,040 (6% of industry)
Attention Score: 87.62
Attention Index: 87 (13% more interruptions than avg.)
Do the HOLIYAY Dance
Premiered on: The Big Bang Theory, TBS
Old Navy data for the last 30 days
Impressions: 882,512,000 (15% of industry)
Est. TV Spend: $15,468,715 (19% of industry)
Attention Score: 72.59
Attention Index: 49 (51% more interruptions than avg.)
Break Necks Not Checks
Premiered on: My Wife and Kids, VH1
Burlington data for the last 30 days
Impressions: 1,609,042,700 (7% of industry)
Est. TV Spend: $11,180,429 (4% of industry)
Attention Score: 84.87
Attention Index: 82 (18% more interruptions than avg.)
Every Child Deserves a Childhood
Premiered on: Aerial America, Smithsonian
UNICEF data for the last 30 days
Impressions: 20,204,243 (21% of industry)
Est. TV Spend: $635,603 (16% of industry)
Attention Score: 78.05
Attention Index: 58 (42% more interruptions than avg.)
Immersive Team Training
Premiered on: Morning Joe, MSNBC
BP data for the last 30 days
Impressions: 66,303,894 (5% of industry)
Est. TV Spend: $136,766 (1% of industry)
Attention Score: 86.55
Attention Index: 61 (39% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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